LATEST PROJECT
The system I couldn't build until AI let me
This is the story of how I designed, built and published Amaca Design System with Claude, after years of waiting for the right tool.
For years I wanted to design a system where components…
LATEST PROJECT
This is the story of how I designed, built and published Amaca Design System with Claude, after years of waiting for the right tool.
For years I wanted to design a system where components…
When I talk about this project, the first question I'm always asked is the same: "Three years on a single project? Isn't that too long?" The answer is as complex as the project itself...
This project is over ten years old. The startup no longer exists. So why is it here? Because the first startup I worked for was where I learned the things that still define how I work today...
Remember when cars were simply... cars? Today, the vehicle parked in your garage has more in common with your smartphone than with automobiles from twenty years ago. It has become a digital platform on wheels with dozens of onboard computers controlling everything from braking to seat temperature...
In the fast-paced landscape of television production, where tight deadlines collide with growing visual complexity, finding methodologies that optimize the creative process becomes fundamental...
I'm a digital investigator: I analyse how things work in order to reorganise them. For years that meant redesigning complex IoT and SaaS products — three of those years on a single one.
Now it mostly means design systems, and the part most of them get wrong. A design system only works if the people building the product actually follow it. So I don't stop at the drawing: I write the rules down in a form the tools can read — including the AI assistants that now produce a large share of the interface — so the system holds up in production instead of quietly drifting away from the design.
Motion is where I started, and it's the first thing a design system loses. Mine doesn't.
amaca.design is where I do this in the open: a design system I build, version and publish, in a form both people and AI tools can use. It's free, it's documented, and every change is on the record.
Currently — evolving Amaca, and building a tool that turns any design system into instructions an AI can follow.
Abridging creativity and technology.
Overnavigating through
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Product Designer
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Jul 2023 - Now
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Apr 2022 - Jun 2023
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Apr 2016 - Mar 2022
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Mar 2012 - Mar 2016