Projects, case studies and just some thoughts

  1. The system I couldn't build until AI let me

    This is the story of how I designed, built and published Amaca Design System with Claude, after years of waiting for the right tool. For years I wanted to design a system where components…

    Reading time: 8 minutes

  2. SaaS solution to manage OTA operations on vehicle fleet

    When I talk about this project, the first question I'm always asked is the same: "Three years on a single project? Isn't that too long?" The answer is as complex as the project itself...

    Reading time: 9 minutes

  3. Rethink Information Architecture of connected vehicles

    Remember when cars were simply... cars? Today, the vehicle parked in your garage has more in common with your smartphone than with automobiles from twenty years ago. It has become a digital platform on wheels with dozens of onboard computers controlling everything from braking to seat temperature...

    Reading time: 7 minutes

  4. Making app creation accessible before "no-code" was a thing

    This project is over ten years old. The startup no longer exists. So why is it here? Because the first startup I worked for was where I learned the things that still define how I work today...

    Reading time: 7 minutes

  5. Designing the design process: managing growing complexity

    Tools and features evolve fast, but the principles behind how you organize design work at scale don't. The Figma ecosystem I built over three years on a complex SaaS platform.

    Reading time: 8 minutes

  6. Atomic Motion: How I adapted Atomic Design in After Effects

    In the fast-paced landscape of television production, where tight deadlines collide with growing visual complexity, finding methodologies that optimize the creative process becomes fundamental...

    Reading time: 7 minutes

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